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Wysłany: Pon 17:54, 26 Sie 2013 Temat postu: Nike not abusing fat kids |
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Nike not abusing fat kids
It become one of the most distinctive ads of the London Olympics. A lone figure in the distance, running down an empty road toward the camera. As he advances, the voice of Tom Hardy tells us that - it just something we made up. Somehow we come to believe that greatness is a gift reserved for a chosen few. For prodigies. For superstars. And the rest of us can only stand by watching. You can forget that. Greatness is not some rare DNA strand. It not some precious thing. Greatness is no more unique to us than breathing. We all capable of it. All of us. By the time Hardy has reeled off his spiel, the figure of greatness is right in front of us. It a 5-foot-3, 200-pound, 12-year-old kid.
Nike found Nathan Sorrell when they came to his small Ohio town and put out a call for
Reaction to the ad campaign which also features acclaimed athletes ruminating on their critics and limitations as well as ordinary-looking, low-tech folks engaged in a variety of sports been decidedly mixed. Sorrell hometown paper, the Record Herald, called his ad a that inspiring and FAT PEOPLE. Copyranter, meanwhile, has called it saying,[link widoczny dla zalogowanych], is a gift. Not just in athletics, but in academics, cheating,[link widoczny dla zalogowanych], lying, video gaming,[link widoczny dla zalogowanych], farting,[link widoczny dla zalogowanych], whatever, adding that if you follow the ad sentiment, give everybody who tries super hard in school A+ And in Jezebel, the ever-insightful Lindy West noted that this middle-schooler is feeling pressure and shame on a national scale and wanting to lose weight because the Nike Corporation put his fat body on display to sell shoes, then that creepy and depressing. She went on to say that implication is that for this kid would be to become a thinner kid. But I disagree that the campaign equates greatness with thinness. If you haven read the news that the kid in the ad is trying to lose weight, on its own it seems like a message of acceptance. And while I don want Nathan Sorrell to go on some dumb diet so he can get in another commercial, I do hope that the experience of being the face of inspires him to go out for some activity that speaks to him. I generally run around in a cheap pair of Champions from Target. I know that the point of Nike campaign is to sell shoes, plain and simple. But as both a runner and an unbelievably soft touch,[link widoczny dla zalogowanych], I can admit that Paula Radcliffe Your Greatness spot made me cry the first time I saw it. know that the odds are stacked against me, she says. recorded my slowest times ever. I had the injuries. I 38. I got two amazing kids. I really should just sit down and put my feet up. Then there a beat before she says, that what you want? In other words,[link widoczny dla zalogowanych], suck it. Suck it, naysayers who try to put you down before you even get started. And suck it,[link widoczny dla zalogowanych], most of all, to the voice in your head that says I can or I shouldn or it too late. Now if you excuse me,[link widoczny dla zalogowanych], there something in my eye.
The challenges, pleasures and long-term benefits of physical activity shouldn be reserved for the elite. We all need to stop being afraid that we look foolish or that we too old or too fat or too clumsy. Yeah,[link widoczny dla zalogowanych], it a sneaker ad,[link widoczny dla zalogowanych], but it contains a useful message. We need to, as Nike would say, just do it, now, right as we are whether we as big as Holley Mangoldor as old as Hiroshi Hoketsu. The key word in it all is finding your greatness. Yours. Not an A-plus for everyone, but a personal best. Not so you can be hot or skinny or a star. But so you can find whatever amazing thing lies just outside of your comfort zone. . ." These forces of nature may run the world, but they won't cop to the F-bomb.1 comment
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