Woods' stripes help earn cash for endorsement part

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Woods' stripes help earn cash for endorsement partners
TIGER'S TRASH = CASHTiger Woods' popularity hit a ridiculous level Tuesday when an empty Gatorade bottle he supposedly drank from during the 2007 PGA Championship brought a $1 million bid on eBay.
That's before the marketplace website yanked the item because it purportedly contained some part of the golf superstar's body -- no matter how minuscule,[link widoczny dla zalogowanych].
Rooting for Tiger Woods as he launches his comeback today? Free. Buying the various Nike and Scotty Cameron golf clubs and Gatorade beverages he'll use at the WGC-Accenture Match Play Championship? $2,[link widoczny dla zalogowanych],811.97. The value of the world's No. 1 golfer serving as a walking billboard for brands he endorses? Priceless.
In a cratering economy, Woods' corporate sponsors are counting on his return to jack up sales of Tiger-driven products.
"People watch what Tiger does,[link widoczny dla zalogowanych], what he wears, what equipment he's playing,[link widoczny dla zalogowanych]," says Nike Golf spokeswoman Beth Gast, who declined to estimated his monetary impact. Adds Jeff Urban of Gatorade: "Professional golf without Tiger Woods is like a Hollywood blockbuster without a leading man."
Woods helped popularize short-sleeve, mock golf shirts, notes Doug Reed, global director of apparel and footwear for Nike Golf. He expects the $80 Dri-FIT Diagonal Texture Polo in Pro Cyan (better known as blue) he's due to wear today to fly off retail shelves. "You can almost write it down. The expectation is: the big guy's back."
Woods approves everything he wears,[link widoczny dla zalogowanych]. He's decided in advance every outfit he'll wear through Sunday including his familiar red victory shirt,[link widoczny dla zalogowanych].
Before Woods tees it up at major and mid-major tournaments,[link widoczny dla zalogowanych], Nike alerts retail partners about his fashion choices so they can have the products ready for fans looking to buy Tiger's latest look.
Say a weekend hacker wants to go out and buy the brands Woods will use today. It would cost a cool $2,811.97. Sorry fans. His golf pants and hats are custom-made and not for sale. Here's a breakdown by suggested retail prices:
Nike SQ DYMO driver (8.5 degree): $360; Nike SQ2 3-wood (15 degree) and 5-wood (19 degree): $478; Nike Victory Red (VR) TW blades: $999,[link widoczny dla zalogowanych].99,[link widoczny dla zalogowanych]; VR forged wedge (56 degree): $129,[link widoczny dla zalogowanych].99,[link widoczny dla zalogowanych]; SV tour wedge (60 degree): $109.99; Scotty Cameron by Titleist Newport 2 putter: $325,[link widoczny dla zalogowanych].
and shoes. Nike polo: $80; Air Zoom TW 2009 shoes: $270,[link widoczny dla zalogowanych].
ball,[link widoczny dla zalogowanych]. Nike One Platinum ball: $58 (per dozen).
Tiger Focus: $1 (per 20-ounce bottle).
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