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Wysłany: Wto 6:33, 03 Wrz 2013 Temat postu: Colors and Getting Change Management Right-spun1 |
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Colors and Getting Change Management Right,[link widoczny dla zalogowanych]
Feels like ages, since I had a good sports-themed take on the blog. With the NBA in a combined offseason/lockout,[link widoczny dla zalogowanych], and the current Major League Baseball season for some reason seeming incredibly uninteresting to me at the moment, I have been hunting high and low for a good sports related topic on which to pontificate. After all, next year's edition of 'The 8 Man Rotation' e-book is not going to write itself.
And then over with weekend I found this gem from one of may favorite sites,[link widoczny dla zalogowanych], the Uni Watch blog, 'Rooting for Laundry'; a piece about some of the recent transactions and changes from the world of sports. One of those changes was the report of uniform redesign of the iconic New Zealand National Men's Rugby Team jersey. The team, one of the most successful and legendary sides in international rugby is known as the 'All Blacks',[link widoczny dla zalogowanych], named after their well-known and traditional black jerseys and uniforms. all over the world recognise the jersey,[link widoczny dla zalogowanych], and of course Kiwis feel extremely strongly about it,[link widoczny dla zalogowanych], so to make a change to it is a big deal. This new jersey is revolutionary but it still very much an All Blacks jersey. It still something I very proud to wear. Perhaps. But in the details of this All Blacks jersey redesign we can take several lessons that I think can be more broadly applied to many other organizational change initiatives.
Key in the jersey redesign efforts is a firm grasp and appreciation of the legacy and the history of the team. It can be pretty easy to advocate 'blowing everything up' and starting over in organizational change efforts,[link widoczny dla zalogowanych], but also forgetting the values, people, and culture of what came before can be a mistake. The fans and players of the All Blacks are all well versed in the history and tradition of the side,[link widoczny dla zalogowanych], so launching a major redesign effort from a completely blank page might have resulted in failure. Think of McCaw's comment about still being proud to wear the new jersey. At least part of that pride has to stem from the new jersey's honoring the long and revered tradition of the side.
Team Captain McCaw and several other of the senior team members were pretty heavily involved in the design and testing process for the new jersey. For initiatives like this to have the best chance for success, the front-line individuals that stand to be most impacted by the change should be included in the process as early and often as is feasibly. While the new design might look good on the website,[link widoczny dla zalogowanych], and may be more lucrative to sell in the team shop,[link widoczny dla zalogowanych], if the players on the pitch are not able to continue to perform at their highest level while wearing the new jersey, then the change initiative would be a failure. Too often we like to proscribe change,[link widoczny dla zalogowanych], and assume we know what the 'real' implementers need, but unless they are involved more intimately and fully in the process, we are mostly guessing.
While keeping cognizant of history and tradition,[link widoczny dla zalogowanych], and securing organizational buy-in by involving the most impacted team members in the process are both important and valuable, the redesigned jersey itself has to meet the intended performance goals set out by the designers as well. Simply 'involving' staff in a change process does no good if the results are unsatisfactory. It the lightest, and closest-fitting rugby jersey ever made
It 50 per cent lighter than the last jersey - but just as strong
Because it so light and aerodynamic it has less weight and drag,[link widoczny dla zalogowanych], allowing players to go fractionally faster. At the elite level of the game,[link widoczny dla zalogowanych], the slightest advantage can make a difference to the result
Now we won't know for sure until the team competes in these new jerseys if the expected performance improvements will pan out,[link widoczny dla zalogowanych], but initial results from training and testing seem to bear out these expectations.
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