Gathering Information For Your Business Plan

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Gathering Information For Your Business Plan,[link widoczny dla zalogowanych]
A common problem people encounter when writing their business plan is finding information about their business industry and competitive companies. Fortunately, in recent years the Internet has made information gathering simple and easy, but sometimes the best information is found much closer to home,[link widoczny dla zalogowanych], with real people, in real time.
Always take a look at other businesses similar to your own,[link widoczny dla zalogowanych], as a very good first step. If you're looking at starting a new business, you may well be starting one similar to one you already know. If you're doing a plan for an existing business, you are even more likely to know the business well. Even so,[link widoczny dla zalogowanych], you can still learn a lot by looking at other similar businesses.
If you are planning a retail shoe store, for example,[link widoczny dla zalogowanych], spend some time looking at existing retail shoe store businesses. Park across the street and count the customers that go into the store. Note how long they stay inside, and how many come out with boxes that look like purchased shoes. You can probably even count how many pairs of shoes each customer buys. Browse the store and look at prices. Look at several stores, including the discount shoe stores and department store shoe departments.
Find a similar business in another place.
Find a similar business far enough away that you won't compete. For the shoe store example, you would identify shoe stores in similar towns in other states. Call the owner, explain your purpose truthfully, and ask about the business.
Scan local newspapers for people selling a similar business,[link widoczny dla zalogowanych].
Contact the broker and ask for as much information as possible. If you are thinking of creating a shoe store and you find one for sale,[link widoczny dla zalogowanych], you should consider yourself a prospective buyer. Maybe buying the existing store is the best thing. Even if you don't buy, the information you gain will be very valuable. Why is the owner selling? Is there something wrong with the business? You can probably get detailed financial information.
Always shop the competition,[link widoczny dla zalogowanych].
If you're in the restaurant business,[link widoczny dla zalogowanych], patronize your competition once a month, rotating through different restaurants. If you own a shoe store, shop your competition once a month,[link widoczny dla zalogowanych], and visit different stores.
It takes a little hard work but by using the Internet and doing some research at local businesses, you should be able to gather all the information necessary for your business plan.
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