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Wysłany: Wto 18:40, 20 Sie 2013 Temat postu: coupon stigma-spun5 |
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coupon stigma,[link widoczny dla zalogowanych]
Frost in St. Paul, he surreptitiously slid it under his plate.
"It felt awkward utilizing a coupon in a restaurant with linen tablecloths and an extensive wine list," said Hepokoski, 52, an optometrist from Maple Grove.
After utilizing a few more daily deal coupons at places such as McCormick Schmicks, Pittsburgh Blue and Uptown Cafeteria, he got at ease with the procedure: "Now I just lay it on the table the moment we sit down."
For Hepokoski yet others, the embarrassment of pulling out a coupon, especially at fine restaurants, appears to have gone the clear way of beef Wellington and baked Alaska, thanks to ubiquitous website deals and even a new service that allows the discount to be kept between your host and the restaurant. The real turnoff? Cheap tippers, according to the study.
The culture has changed, said Jill Cataldo, a serious couponer with a syndicated column called "Super-Couponing Tips." "There's no shame in becoming mindful together with your money," said the Chicago blogger. "The stigma of utilizing coupons is gone."
Kelly Perkins of Minneapolis remarked that her boyfriend wasn't buying the no-shame-in-coupons thing,[link widoczny dla zalogowanych], so she took matters into her very own frugal hands. She brings the coupons when they go out. Most of the time they split the bill, but sometimes the boyfriend accumulates the tab. "I bring coupons so we are able to afford to eat out more often," said the 28-year-old marketer. Perkins ignores the pleas to leave the coupons in your own home, but she does wait until the balance arrives before showing the coupon. "He thinks we'll get bad service when the server sees we're utilizing a coupon."
Some marketers have discovered a way to hook reluctant users with covert coupons.
"There's a niche for people who wish to save on their restaurant bill but want to do it discreetly and anonymously,[link widoczny dla zalogowanych]," said Dave Ostlund,[link widoczny dla zalogowanych], president of National Restaurant Marketing in Greenwood. The discount is applied to the balance, but only the server and the bill payer know about it.
Several restaurants, for example Santorini in Eden Prairie, Sunsets of Woodbury and Wayzata, and Murray's Steakhouse, Northeast Social Club, Joe's Garage and Rinata in Minneapolis,[link widoczny dla zalogowanych], have subscribed to this program,[link widoczny dla zalogowanych], which is still in the testing phase.
At ReservePerks, members register free in the website, after which pay $10 to create a reservation. A web-based calendar shows which days and times are available, limited mostly to weekdays and early and late dining. If your reservation is created, the restaurant gets an e-mail and also the server applies the discount without prompting. Although the discount isn't mentioned,[link widoczny dla zalogowanych], the member might have to fess up if the aggressive friend, boss or parent steals the check.
When John Douglass of Minneapolis and his wife, Julia, dine out, she typically brings the coupon, not him. They have not used ReservePerks, but John said he likes the idea of saving 30 percent without having to put a coupon up for grabs.
Whilst they might disagree concerning the best way to save at a restaurant,[link widoczny dla zalogowanych], the Douglasses don't cheap on the end. "We both used to be servers, so we know better," said John. They tip 20 % about the pre-discounted amount.
Local restaurant owners say that there'll always be hard-cores who tip modestly and order only enough to satisfy the coupon minimum -- two entrees and two waters, no appetizers or desserts.
But that's changing as coupon redemption expands to any or all age ranges, said Stephanie Shimp, co-owner of Blue Plate restaurants for example Highland Grill, Edina Grill, Scusi and Three Squares. "People are spending more than the face worth of the coupon now," she said. "Servers are happier."
In this economy, people prefer to brag about the deals they get, said Naomi Williamson, co-owner of Sanctuary restaurant in Minneapolis. Customers who're new to using coupons in restaurants almost feel an obligation to use although not abuse them. "People tell me that like to use a coupon for a restaurant that's new to them," she said,[link widoczny dla zalogowanych], "but they also let me know they tip on the pre-discounted bill and spend more than the coupon amount."
For Perkins,[link widoczny dla zalogowanych], eating out by using coupons allows couples more freedom to possess conversation and not sit in front of the TV.
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