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Wysłany: Śro 4:17, 04 Wrz 2013 Temat postu: Ann Taylor brings classic womenswear to Canada wit |
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Ann Taylor brings classic womenswear to Canada with first store outside U
"So,[link widoczny dla zalogowanych], the store opening is a wonderful opportunity for us."
Lisa Axelson,[link widoczny dla zalogowanych], Ann Taylor's head designer,[link widoczny dla zalogowanych], said she never isolates the brand's clientele to one specific woman or demographic.
"I think that we are relevant to young women in their 20s coming out of business school,[link widoczny dla zalogowanych], I think we're relevant to 30-somethings established in their career,[link widoczny dla zalogowanych], and we're dressing women who are in their 40s and 50s,[link widoczny dla zalogowanych]," Axelson said during a preview event at the Toronto store.
"It's really about a point of view around being polished and feminine; being able to dress in a versatile way and be appropriate for the different demands of your life whether it be work,[link widoczny dla zalogowanych], a big powerful meeting,[link widoczny dla zalogowanych], a presentation or a black tie event."
While images of actress and celebrity spokeswoman Kate Hudson and other models are featured throughout the sleek new Toronto store,[link widoczny dla zalogowanych], don't expect to see any of Ann Taylor - because she doesn't exist. Interestingly,[link widoczny dla zalogowanych], the origin of the store's famed moniker isn't drawn from an actual person.
Richard Liebeskind,[link widoczny dla zalogowanych], the late founder of Ann Taylor,[link widoczny dla zalogowanych], opened his first shop in 1954. Bringing interesting shape and toning it down in a way that it feels really modern and sculptural and wearable."
Separates steeped in rich shades including blue,[link widoczny dla zalogowanych], purple,[link widoczny dla zalogowanych], pink and burgundy were dotted throughout the store,[link widoczny dla zalogowanych], with blouses in silk and lace,[link widoczny dla zalogowanych], floral print blazers,[link widoczny dla zalogowanych], knits and coats colouring the shelves and racks. Taylor said the retailer is looking at other ways to ensure current Ann Taylor and LOFT non-MasterCard carrying card members will be able to enjoy their benefits in the store's Canadian locations.
Ann Taylor is set to open its second Canadian location at Yorkdale Shopping Centre in Toronto on Nov,[link widoczny dla zalogowanych]. 16,[link widoczny dla zalogowanych].
While Ann Taylor is looking to expand and is exploring different regions within Canada,[link widoczny dla zalogowanych], Taylor said they don't have any conclusive information at present related to future store locations..
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