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Dołączył: 27 Cze 2013
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Wysłany: Czw 4:02, 01 Sie 2013 Temat postu: he says. That's Apple's goal |
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point of view. One introduces his baby daughter to her grandfather,[link widoczny dla zalogowanych], another reassures his girlfriend over her new haircut, a man gets his adolescent daughter to smile and show off her new braces, and another finds out his wife is pregnant. By the end of three of the commercials, the shoulder is cropped entirely out of the image,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], as though the viewer were a part of the conversation. The intent is obvious: the phone is no longer being demonstrated for you, it's being demonstrated by you.Over the weekend,[link widoczny dla zalogowanych], TechCrunch's MG Siegler offered an analysis of another recent Apple ad, which highlights the same feature, comparing it to a poignant scene from the first season finale of Mad Men. The scene features a pitch from one of the series' stars to handle the account for Kodak's new picture projector. There's an opportunity to create a "sentimental bond with the product," he says. That's Apple's goal,[link widoczny dla zalogowanych], too, Siegler argues:As we're all well aware, video chat,[link widoczny dla zalogowanych], even on phones,[link widoczny dla zalogowanych], isnothing new. Sure, Apple has simplified
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