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The Mastah
Dołączył: 27 Cze 2013
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Wysłany: Pią 19:35, 26 Lip 2013 Temat postu: network made buying a way for contributing to the |
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in this approach is to create a symbol of another kind, its meaning known for everybody as well. The diamonds giant "De Beers" made the diamond a means of expressing commitment, making the physical fact that a diamond is indestructible a metaphor for the lastingness of a relationship. Building a social-cultural authority The next branding approach is the creation of an authority which the consumers can use as a guide, to help them understand what's happening around them and to inform them which behavioral ways are normative, what will make them happier etc'. The brand "Apple" depicted the personal computer, not only as a working tool but also as a device for self expression and creativity. Creating "a long hand" In this approach,[link widoczny dla zalogowanych], the branding is creating means for the consumer and empowering her to act for noble objectives and high purposes, which are important to her,[link widoczny dla zalogowanych], but which she can't achieve by herself. The "Body Shop" network made buying a way for contributing to the
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