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Wysłany: Pon 17:24, 26 Sie 2013 Temat postu: Super sneakers |
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Super sneakers
The movies provide the inspiration for this season's sneakers.
WHEN you talk about fashion footwear, it's always high stilettos, pretty sandals or ballerina shoes that come to mind. Sneakers don't even make the list as they hardly qualify as high-fashion material.
However, the rules of the game are changing as top billing designers jump onto the bandwagon. Sport shoes are anything but boring if this season's collections are to serve as a yardstick for style.
The Nike Sister Series footwear collection designed using DiamondFLX, Flywire and Nike+ technologies.
Inspiration comes from all quarters,[link widoczny dla zalogowanych], including motorsports and movies,[link widoczny dla zalogowanych], and you can be sure of cutting-edge technologies involved in the making of these people-movers.
For starters, Puma celebrates its first decade in motorsport with the Puma Motorsport 10th Anniversary collection, creating new styles for its partners Ferrari, Red Bull's Toro Rosso and Ducati. The collection's mix of technical performance and fashion appeal is inspired by not only racing but also movies.
The Ferrari line's Furio V Mid SF uses ergonomics to reinvent the Uni look, resulting in a sharp, low-profile outsole, and a rubberised elastic strap finished with a TPU pull, while the heel is a co-moulded TPU counter with rubber pad.
The Ferrari line is inspired by the glamour and romance of the 1966 movie, Grand Prix. Reinventions,[link widoczny dla zalogowanych], reworkings and updates add lifestyle elements to classic motorsport details.
From the movie Sin City, with the colours black,[link widoczny dla zalogowanych], steel gray, cardinal red and white comes the inspiration for the Ducati line. The Street Cruiser Mid Ducati offers the biker the comfort and flexibility of a sneaker while still offering basic streetwear protection. Science fiction films Tron and Dune is the backbone for Red Bull's Toro Rosso (RBR). The Urban Racer RBR has an upper that's all motorsport and a TPU heel counter for stability and heel roll. While it's normally rude to focus solely on yourself, in this case it's definitely forgiveable. Adidas introduces the Me, Myself women's brand campaign, which celebrates individuality, confidence and motivation. The campaign uses images of sports stars such as Ana Ivanovic,[link widoczny dla zalogowanych], Candace Parker, Iridia Salazar and Miwa Asao to showcase adidas' spring/summer adilibria, Clima 365, Yatra and Techfit Powerweb Yoga ranges.
Puma's Furio V SF
The footwear uses highly shock-absorbent adiPrene material and the highly resilient cushioning adiPrene+. The OrthoLite open cell, polyurethane base foam allows air to travel through and cool the inside of the shoe. Thanks to the Torsion System,[link widoczny dla zalogowanych], you get lightweight arch support, surface adaptation and stability. Every ClimaCool shoe has a fully ventilated mesh upper and breathable sock liner.
Reebok turns its eyes to women this season and the spring/summer collection this year shows off its ground-breaking Hexride,[link widoczny dla zalogowanych], Smoothfit and Kinetic Fit technologies. Its Women On The Move line features the Reebok Core Trainer with moving cushioning and the Reebok Smoothfit Go Sweat that uses 3D ultralite/lightweight cushioning, among others.
In the Women's Running line, shoes like the Reebok Premier Smoothfit Cushion and the Reebok Premier Verona KFS use the full-length DMX Ride cushioning that enhances comfort. For the men, the Running line also offers DMX Ride cushioning and PlayDry lining in shoes such as the Reebok Premier Road Plus KFS VI and Reebok Hexride Smoothfit Run. Meanwhile, the Reebok Smoothfit Mobile II TR uses a Smoothfit upper for fit and durability.
If you're a football fan and into fancy footwork, Nike offers footballers the Mercurial Vapor Superfly, the lightest football boot ever that is also thin,[link widoczny dla zalogowanych], supported by Nike's Flywire technology. The Lightweight Traction Cleats and carbon fibre chassis make the boot truly light. For small-sided players, as in futsal, there is the Nike5 T-7 FS with a bumper on the toe, rubber in the heel and a flexible outsole.
Reebok's Smoothfit Go Sweat
For running, the Nike Free 5.0 introduces a unique tongue construction and bonded, soft microfibre synthetic overlays inside the upper. The Nike Zoom Vomero+ 4 retains the Vomero+ 3's midsole and outsole construction while making structural improvements to the upper.
For women,[link widoczny dla zalogowanych], there is the Nike Sister Series footwear collection designed using DiamondFLX,[link widoczny dla zalogowanych], Flywire and Nike+ technologies. The shoes in the series are the Shox Zip Sister+, Bold Sister Mid+, Zoom Quick Sister+ and Air Strong Sister+.
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